Four Women Health Services v. Choose Life Marketing, et al.

Thomas More Society attorneys are defending Choose Life Marketing, a pro-life marketing agency, in a lawsuit filed by Four Women Health Services, LLC, an abortion facility in Attleboro, Massachusetts. The case centers on allegations that Choose Life Marketing’s standard marketing efforts on behalf of Abundant Hope, a nonprofit pregnancy center, violate Massachusetts business laws by constituting “deceptive practices.” Thomas More Society argues that these claims are baseless and that Choose Life Marketing’s work is protected by the First Amendment as free speech and expression.

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Four Women Health Services filed its lawsuit against Choose Life Marketing and Abundant Hope Pregnancy Resource Center, claiming that the marketing services provided by Choose Life Marketing for Abundant Hope mislead women seeking abortions by offering alternatives such as parenting support, adoption resources, and material assistance. The abortion facility alleges that these efforts interfere with its business interests under Massachusetts General Laws Chapter 93A, which prohibits unfair or deceptive acts in trade or commerce. In response, Thomas More Society attorneys filed a Motion to Dismiss on March 14, 2025, arguing that Choose Life Marketing should be removed as a defendant in the case. The motion demonstrates that the marketing agency’s activities—creating advertisements, managing websites, and promoting Abundant Hope’s charitable mission—are lawful, standard business practices that do not violate any statute. Moreover, the motion emphasizes that these actions are constitutionally protected speech under the First Amendment, as they express a pro-life viewpoint and provide truthful information about options available to pregnant women.

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This case is a critical battleground for free speech and the rights of pro-life organizations. Four Women Health Services seeks to silence Choose Life Marketing and, by extension, the life-affirming mission of pregnancy resource centers nationwide like Abundant Hope. A victory for the abortion facility could set a dangerous precedent, allowing businesses to sue those who express opposing viewpoints under the guise of unfair competition. Thomas More Society proudly represents Choose Life Marketing in the fight to protect its mission of supporting pregnancy resource centers through commonly used marketing strategies.